21 復興廣彩中國風 Text by Patrick Chiu Photos courtesy of K11 Craft & Guild Foundation K11 Craft & Guild Foundation REVIVES CHINOISERIE WITH GUANGCAI Traditional Chinese culture is profoundly influential. As the society attaches more and more importance to cultural identity, projects themed with cultural revival are emerging. Yet, people have almost always only focused on formal art categories. Traditional craftsmanship that does not belong to the mainstream rarely receives much attention. Things have changed because of the increasing prominence of the creative economy in recent years, the renewal of the market and population structure, and the rise of social consciousness. Traditional folk crafts are now hot items in the cultural and creative industry, thanks to their unique cultural character, the distinguished technical skills applied and their relevance to everyday life. "Chinese is Cool" is a new theme advocated by cultural entrepreneur Adrian Cheng – the founder of K11 Craft & Guild Foundation (KCG). Under this theme, KCG has redefined its work to conserve and rejuvenate traditional Chinese craftsmanship with a more relevant zeitgeist. Guangcai is a project sponsored by KCG. Through various novel creative, operation and promotion channels, a strong case for bringing traditional Chinese crafts to the world and into the future is established. 中國傳統文化浩瀚如煙海，而隨著社會大眾日益重視文化身份認同，各種文化復興項目亦相繼湧 現。惟長期以來，人們焦點都往往放在廣為人知的正統文藝類門上。至近年，由於創意經濟崛興、 市場和人口結構更生換代，加上社會意識抬頭，民間傳統工藝以其獨特人文色彩、技術造詣和貼 近生活之特質，才成為文化創新的熱門對象。「Chinese is Cool」是文化企業家鄭志剛為 K11 Craft & Guild Foundation（KCG）最新提出的主題。作為KCG關注工藝項目之一的廣彩，亦 通過各種嶄新的創作、營運和推廣方式為大家展現了，中國傳統工藝走向世界和走向未來的一個 鮮明案例。 21
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