98 FASHION AND IMAGE DESIGN 99 Department of Fashion and Image Design Department of Fashion and Image Design PROGRAMME STREAMS Students may choose one of the following streams to enhance professional knowledge and skills in specific areas: • Higher Diploma in Digital Fashion Branding and Buying (Buying and Omnichannel Management) • Higher Diploma in Digital Fashion Branding and Buying (Product Development and Sustainability) • Higher Diploma in Digital Fashion Branding and Buying (Visual Merchandising and Digital Branding) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams. PROGRAMME AIMS This programme consists of a wide range of fashion activities in the supply-demand pipeline, including fashion brand promotion, fashion e-marketing, fashion product development and sourcing, global fashion buying, visual merchandising and display design to enrich students’ international exposure. PROFESSIONAL CORE MODULES • Fashion Buying and Merchandising • Fashion Trend Analysis • Online Offline Fashion Marketing and Branding • Technology for Fashion Branding and Buying CAREER PROSPECTS Graduates may be employed as fashion buyer, digital fashion marketers, digital fashion brand executives, fashion event planner, visual merchandiser, sustainable fashion development officer, fashion e-commerce content designer, e-commerce specialist, fashion project officer, fashion display designer, and fashion product merchandiser and developer, etc. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): Nottingham Trent University, UK BA (Hons) International Fashion Business# Registration Number: 251505 Graduates are eligible to apply for admission to the top-up degree programme offered by: • Technological and Higher Education Institute of Hong Kong (THEi): BA (Hons) in Digital Advertising / BA (Hons) in Fashion Design Graduates can also apply for admission to relevant degree programme of local university: • The Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL RECOGNITION Students are eligible to apply for ordinary membership of the Hong Kong Fashion Designers Association (HKFDA), student membership of the Hong Kong Designers Association (HKDA), the Hong Kong Institute of Textile and Apparel (HKITA) and the Society of Dyers and Colourists (SDC). # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). DE114309 HIGHER DIPLOMA IN DIGITAL FASHION BRANDING AND BUYING 數碼時裝品牌策劃及採購高級文憑 Ip Kam Pui, Cheng Chun Kit, Wan Tsz Hang
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