Identity Projection in Design: Trends Towards Emotion and Personalisation In the field of design, the exploration of identity and selfrecognition has become a significant trend. Emotional design emphasises that the value of objects arises not only from their functionality but also from the emotional resonance they evoke. Designers are increasingly aware that items are not merely practical tools but extensions of our identities and vessels of memory. Customisation is a concrete manifestation of this trend. Consumers seek products that reflect their personal styles and values, prompting companies to offer more customisation options. For instance, Taiwan's "Woodsmart Workshop" is renowned for its custom furniture, allowing consumers to participate in the design process by selecting materials and craftsmanship, creating items that suit personal tastes and carry emotional significance. This approach deepens the meaning of objects and integrates design into selfexpression. At the same time, the design trends associated with the circular economy are profoundly influencing gender orientation, leading to more diverse product designs. In this context, designers must consider the needs of different gender groups, which has prompted the rise of genderneutral toys and clothing. This not only challenges traditional gender stereotypes but also aligns with sustainable design principles. Furthermore, the circular economy encourages designers to incorporate diverse gender and cultural perspectives into the product development process, thereby promoting the evolution of inclusive design. This signifies a shift where design is no longer targeted solely at a specific gender but instead aims to meet the needs of all users, breaking away from conventional gender roles. As the concept of the circular economy gains traction, design education increasingly emphasises gender equality and social responsibility, encouraging future designers to focus on creating gender-friendly products. This shift contributes to raising awareness and promoting practices related to gender equality within society. In summary, the circular economy not only advances sustainability and emotional connection but also fosters inclusivity and diversity in gender orientation, encouraging individuals to challenge traditional gender roles and facilitating overall social progress. Cultural Reflection: Behavioural Reshaping of a New Generation and the Impact of Social Media In the context of social and cultural changes, the behavioural patterns of the younger generation have become more fluid. They are no longer constrained by gender frameworks, actively exploring personal interests and identities. 18
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