70 71 Department of Communication Design Department of Communication Design PROGRAMME AIMS This programme aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the everchanging and highly challenging world of advertising. PROFESSIONAL CORE MODULES • Advertising Design Studio • Art Direction for Advertising • Digital Video Production • Marketing and User Experience Research CAREER PROSPECTS Graduates can become creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer, social media executive, etc. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): University of the West of England, Bristol, UK BA (Hons) Graphic Design# Registration Number: 253266 Graduates are eligible to apply for admission to the top-up degree programme offered by: • Technological and Higher Education Institute of Hong Kong (THEi): BA (Hons) in Digital Advertising Graduates can also apply for admission to relevant degree programmes of local universities: • City University of Hong Kong: BA Creative Media • Hong Kong Baptist University: BCOMM (Hons) Public Relations and Advertising Major • The Chinese University of Hong Kong: BSSc in Journalism and Communication • The Hong Kong Polytechnic University: BA (Hons) in Advertising Design / BA (Hons) in Communication Design Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL RECOGNITION Students are eligible to apply for student memberships of major design organisations, e.g. D&AD, HK4As, Hong Kong Designers Association (HKDA), etc. # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). DE114101 HIGHER DIPLOMA IN ADVERTISING DESIGN 廣告設計高級文憑 COMMUNICATION DESIGN Chung Kam Ho Alvin, Ma Kwan Yau Horace, Yang Hau Gi
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