72 73 Department of Communication Design Department of Communication Design PROGRAMME AIMS This programme aims to equip students with creative and effective illustration skills including critical and analytical thinking, graphic manipulation, visual expression and concept visualisation. Areas of studies include visual language and expression, narrative skills, concept visualisation, media art, illustration appreciation, lettering and typography, and visualisation skills such as drawing, painting and computer graphics. Areas of contextual studies include cultural studies, professional practice and entrepreneurship. The programme also provides professional level training in the observation, exploration of communication methodology and visual interpretation. PROFESSIONAL CORE MODULES • Concept Illustration • Contemporary Illustration • Media Art • Narrative Illustration CAREER PROSPECTS Graduates can be recruited as illustrator, concept artist, character designer, mural artist, storyboard artist, comic artist, graphic designer, event and project coordinator, pre-production artist and visual artist in areas as diverse as illustration, mural, spatial illustration, design studio, design consultant, branding, advertising, magazine, storybook design, event and exhibition promotion, film art direction, pre-visualisation for game and animation design, and packaging design. Graduates usually work as individual illustrator, artist or design entrepreneur and set up their own studios. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): University of the West of England, Bristol, UK BA (Hons) Fine Art# Registration Number: 253254 BA (Hons) Illustration# Registration Number: 253265 Graduates can apply for admission to relevant degree programmes of local universities: • City University of Hong Kong: BA Creative Media • Hong Kong Baptist University: BA (Hons) in Visual Arts • The Hong Kong Polytechnic University: BA (Hons) in Advertising Design / BA (Hons) in Communication Design / BA (Hons) in Digital Media / BA (Hons) in Social Design # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL RECOGNITION Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA). Students can become associate member of the Hong Kong Society of Illustrators (HKSI) through it’s selection process. DE114112 HIGHER DIPLOMA IN ILLUSTRATION 插畫設計高級文憑 COMMUNICATION DESIGN
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