76 77 Department of Communication Design Department of Communication Design PROGRAMME STREAMS Students may choose one of the following streams to enhance professional knowledge and skills in specific areas: • Higher Diploma in Visual Communication • Higher Diploma in Visual Communication (Brand Design) • Higher Diploma in Visual Communication (Information Design) • Higher Diploma in Visual Communication (Publishing Design and Print Media) • Higher Diploma in Visual Communication (User Experience Design) The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams. PROGRAMME AIMS This programme aims to develop students’ ability to communicate visually through conventional and digital means that is effective as well as creative. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication. PROFESSIONAL CORE MODULES • Seminar: Social Innovation and Service Design • Studio: Brand Identity Design • Studio: Design to Print • Studio: Design to Promote • Studio: Editorial Infographics CAREER PROSPECTS Graduates can become graphic designer, information designer, brand consultant, user experience designer, user interface designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer, in areas as diverse as graphic house, design consultant, branding, advertising, magazine and publication media, book design, printing, packaging, digital marketing, event and exhibitions, illustration, environmental and spatial graphic, museum display, art / event promotion and image direction. Graduates usually work as individual design practitioners and design entrepreneurs setting up their own studios. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programmes offered by the following # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). university in collaboration with the School for Higher and Professional Education (SHAPE): University of the West of England, Bristol, UK BA (Hons) Graphic Design# Registration Number: 253266 BA (Hons) Illustration# Registration Number: 253265 Graduates can apply for admission to relevant degree programmes of local universities: • City University of Hong Kong: BA Creative Media • Hong Kong Baptist University: BA (Hons) in Visual Arts • The Hong Kong Polytechnic University: BA (Hons) in Advertising Design / BA (Hons) in Communication Design / BA (Hons) in Interactive Media / BA (Hons) in Social Design Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL RECOGNITION Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA). DE114106 HIGHER DIPLOMA IN VISUAL COMMUNICATION 視覺傳意高級文憑 COMMUNICATION DESIGN
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