74 75 Department of Communication Design Department of Communication Design PROGRAMME AIMS This programme offers all-rounded immersion in contemporary visual arts media and engages students actively with the cultural industries at large. Through collaboration and innovation with the arts sector, the programme creates a lively environment where interdisciplinary arts projects flourish. Graduates are also nurtured to become professional arts practitioners. From the conceptual to the practical, the programme provides a dynamic and vibrant environment that inspires students to experiment with ideas and develop their own artistic language to encourage originalities in art creation. Graduates are cultivated to steer and support their art concepts based on theoretical insights, practical skills and understanding of culture. With faculty mentoring, such concepts can be developed as professional fine art works as well as basis for entrepreneurial ideas. Integration with the arts community is promoted through collaborative work with visiting fellows or artists-in-residence, museum or gallery visits, exhibitions and internships. Such synergy not only enhances their passion for creative engagement, but also enriches their practical know-how. The latitude of experience deepens their understanding in the Peng Yi Cheng fields of visual arts, culture, curatorial projects and arts management. PROFESSIONAL CORE MODULES • 2D Visual Expression • 3D Expression, Installation Arts • History and Theories of Visual Arts • Photography and Video Making, Creative Arts CAREER PROSPECTS Apart from professional artists, graduates will have full potential to take up other career opportunities. These include graphic designer, illustrator, photographer, exhibition designer, visual merchandiser, etc. They can also be art administrator at the assistant level in art centre, gallery, cultural and educational organisation to run cultural programmes or art exhibitions. The graduates are capable to be future entrepreneurs who can turn concepts into art entrepreneurial ideas or they can be curator, critic, educator, cultural programme administrator in the future. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): University of the West of England, Bristol, UK BA (Hons) Fine Art# Registration Number: 253254 Graduates can also apply for admission to relevant degree programmes of local universities: • Hong Kong Baptist University: BA (Hons) in Visual Arts • Lingnan University: BA (Hons) in Visual Studies • The Chinese University of Hong Kong: BA in Fine Arts • The Education University of Hong Kong : BA (Hons) in Creative Arts and Culture (Visual Arts) • The Hong Kong Polytechnic University: BA (Hons) in Product Design Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL REGNITION Students are eligible to apply for student membership of the Graphic Arts Association of Hong Kong (GAAHK) and the Hong Kong Designers Association (HKDA). # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). DE114105 HIGHER DIPLOMA IN VISUAL ARTS AND CULTURE 視覺藝術與文化高級文憑 COMMUNICATION DESIGN
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