104 FASHION AND IMAGE DESIGN 105 Department of Fashion and Image Design Department of Fashion and Image Design PROGRAMME AIMS This programme consists of a wide range of activities in the spectrum of the whole communication system and channels including new media strategy, fashion journalism, social media for fashion, fashion blogging and vlog, fashion film, fashion styling and photography, etc. to achieve a modern and all-rounded fashion communication solution. This programme is designed to enable students to work in the different areas of Fashion Media Design. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion film, fashion journalism, new media strategy, social media, and blogging for business form the core components of the programme. PROFESSIONAL CORE MODULES • Fashion Film • Fashion Journalism • Fashion Image Creation • Social Media for Fashion Fan Oi Lam Venus CAREER PROSPECTS Graduates may be employed as fashion media design specialists, such as fashion stylist / editor, fashion blogger, fashion and lifestyle public relations executive, brand online editor, digital marketing executive, brand communications officer, fashion marketing officer, fashion photographer, fashion film director, etc. ARTICULATION TO UNIVERSITY Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to the top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE): Nottingham Trent University, UK BA (Hons) International Fashion Business# Registration Number: 251505 Graduates are eligible to apply for admission to the top-up degree programme offered by: • Technological and Higher Education Institute of Hong Kong (THEi): BA (Hons) in Fashion Design Graduates can also apply for admission to relevant degree programmes of local universities: • City University of Hong Kong: BA (Hons) in Creative Media • Hong Kong Baptist University: Bachelor of Communication • Hong Kong Metropolitan University: BA (Hons) Imaging Design and Digital Art • The Hong Kong Polytechnic University: BA (Hons) in Digital Media Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis. PROFESSIONAL RECOGNITION Students are eligible to apply for ordinary membership of the Hong Kong Fashion Designers Association (HKFDA), and the Hong Kong Institute of Professional Photographer (HKIPP). Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA). # It is a matter of discretion for individual employers to recognise any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE (www.shape.edu.hk). DE114305 HIGHER DIPLOMA IN FASHION MEDIA DESIGN 時裝媒體設計高級文憑
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