跨媒體先鋒系列2014 – 跨媒體定義
香港知專設計學院呈獻：跨媒體先鋒系列2014 – 定義跨媒體
What does Transmedia mean? Cross-media-platform narrative? Mixed media design? Its meaning, rather than permanent and absolute, is contingent and only becoes definite in relation to the context wherefrom it is told.
In this seminar, two pioneers, Prof Vladan Nikolic and Miss Sheng Rong, will try to define Transmedia from the perspective of digital entertainment sector – under what conditions would a media product called Transmedia? How is it different from existing model? And most importantly, how does it open up a market for investors that singular media can never do?
Vladan Nikolic, Associate Professor, School of Media Studies, The New School (New York)
He is one of the leading filmmakers to experiment with the idea of Transmedia for film narrative. He directed feature-length movie, Zenith, with an elaborate Transmedia campaign, which had millions of downloads and generated a cult following. He is also a consultant on various Trnasmedia projects in media production, education and for branded content.
Sheng Rong, media producer of over 10-year industrial experience
She is one of the first people of mainland China working in the field of Transmedia consultancy. Her servicing clients include Vantone Real Estate, TaoBao Marketplace, etc.
日期：2014年1月8日（星期三）
時間：下午 2:30 – 4:00
地點：將軍澳景嶺路 3 路 香港知專設計學院 A008 室
語言：英文、普通話
香港知專設計學院 傳意設計及數碼媒體學系主辦