Transmedia Pioneers Series 2014 - Defining Transmedia
Transmedia Pioneers Series 2014 - Defining Transmedia
What does Transmedia mean? Cross-media-platform narrative? Mixed media design? Its meaning, rather than permanent and absolute, is contingent and only becomes definite in relation to the context wherefrom it is told.
In this seminar, two pioneers, Prof Vladan Nikolic and Miss Sheng Rong, will try to define Transmedia from the perspective of digital entertainment sector – under what conditions would a media product called Transmedia? How is it different from existing model? And most importantly, how does it open up a market for investors that singular media can never do?
Vladan Nikolic, Associate Professor, School of Media Studies, The New School (New York)
He is one of the leading filmmakers to experiment with the idea of Transmedia for film narrative. He directed feature-length movie, Zenith, with an elaborate Transmedia campaign, which had millions of downloads and generated a cult following. He is also a consultant on various Trnasmedia projects in media production, education and for branded content.
Sheng Rong, media producer of over 10-year industrial experience
She is one of the first people of mainland China working in the field of Transmedia consultancy. Her servicing clients include Vantone Real Estate, TaoBao Marketplace, etc.
Date: 8 January 2014 (Wednesday)
Time: 2:30pm - 4pm
Venue: A008, Hong Kong Design Institute, 3 King Ling Road, Tseung Kwan O, New Territories
Medium: English, Mandarin
Attendance by invitation only
Organised by Department of Communication Design and Digital Media