Step In Style: Design for Community Competition 2023
Exhibition at Sham Shui Po Public Library
Date: 10 July to 6 Aug 2023
Time: During Library opening hours
Venue: 1/F, Sham Shui Po Leisure and Cultural Building,
38 Sham Mong Road, Sham Shui Po, Kowloon
Two hundred students participated in the design of a wide range of creative products for 5 local stores in Sham Shui Po to help promote their brand images and gain hands-on working experience. An Award Ceremony was held to recognise 10 groups of outstanding participants on 21st June.
The competition is divided into two streams: Students who are studying in Higher Diploma in Fashion Branding and Buying, HKDI, joined as teams while those studying at Hong Kong Institute of Vocational Education (IVE) on Diploma of Foundation Studies-Design, joined as Individuals.
After a rigorous assessment process, from the team streams, Chan Wai Ting, Chui Wing Sze, Tse Wing Ting from HKDI won the Gold Award. They designed a Jewellery box for “TenOne TenThree”. Their design was made to show the shop's core value "Preserve the old while promoting the new" that connects to the community of Shui Po. The primary challenge of the project was to strike a balance between traditional and modern elements. To overcome this challenge, the team utilized a vintage box and transformed it by incorporating new decorative artwork and symbols.
The Gold Award of the Individual Stream went to Leung Cheuk Ying from Diploma of Foundation Studies-Design. She has used Cloisonné, a traditional craftsmanship listed in the Intangible Cultural Heritage, in this creation for the shop “ TenOne TenThree”. A Chinese-style frame was adopted to recreate the store name into a charm that could be used in a handbag or more. This not only adds a touch of cultural significance and elegance to this accessory for the shop, it also successfully showcases the enduring beauty and importance of this traditional art form.
