Programmes

Admission>

Programme code DE114101

The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing.

Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.

Articulation to

Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• University of the West of England, Bristol (UWE):
  BA (Hons) Graphic Design
  

It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE. Application for registration of this course has been submitted to Non-local Courses Registry and is under process.

Graduates are eligible to apply for admission to top-up degree programme offered by:

• Technological and Higher Education Institute of Hong Kong (THEi): BA (Hons) in Digital Advertising

Graduates can also apply for admission to relevant degree programmes of local universities:

• City University of Hong Kong: BA Creative Media
• Hong Kong Baptist University: BCOMM (Hons) Public Relations and Advertising Major
• Chinese University of Hong Kong: BSSc in Journalism and Communication
• Hong Kong Polytechnic University: BA (Hons) in Communication Design / BA (Hons) in Advertising Design

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

Career prospect

Graduates can work from entry level to become creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer, social media executive, etc.

Admission>

Programme code DE114112

The Higher Diploma in Illustration aims to equip students with creative and effective illustration skills including critical and analytical thinking, graphic manipulation, visual expression and concept visualisation. Areas of studies include visual language and expression, narrative skills, concept visualisation, media art, illustration appreciation, lettering and typography, and visualisation skills such as drawing, painting and computer graphics. Areas of contextual studies will include cultural studies, professional practice and entrepreneurship. The programme also provides professional level training in the observation, exploration of communication methodology and visual interpretation.
 
This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Articulation to

Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):

• UWE Bristol, UK: BA (Hons) Fine Arts^#
  (Registration Number of Non-local Higher and Professional Education: 253254)
• UWE Bristol, UK: BA (Hons) Illustration^#*

^# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE. 
* Application for registration of this course has been submitted to Non-local Courses Registry and is under process.

Graduates can apply for admission to relevant degree programmes of local universities:

• City University of Hong Kong: BA Creative Media
• Hong Kong Baptist University: BA (Hons) in Visual Arts
• The Hong Kong Polytechnic University: BA (Hons) in Advertising Design / BA (Hons) in Communication Design / BA (Hons) in Digital Media / BA (Hons) in Social Design

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

Career Prospect

Graduates can be recruited as illustrator, concept artist, character designer, mural artist, storyboard artist, comic artist, graphic designer, event and project coordinator, pre-production artist and visual artist in areas as diverse as illustration, mural, spatial illustration, design studio, design consultant, branding, advertising, magazine, storybook design, event and exhibition promotion, film art direction, pre-visualisation for game and animation design, and packaging design. Graduates frequently work as individual illustrator, artist or design entrepreneur and set up their own studios.

Admission>

Programme code DE114105

This interdisciplinary programme offers all-rounded immersion in contemporary visual arts media and engages students actively with the cultural industries at large. Through collaboration and innovation with the arts sector, the programme creates a lively environment where interdisciplinary arts projects flourish. Graduates are also nurtured to become professional arts practitioners.
 
From the conceptual to the practical, the programme provides a dynamic and vibrant environment that inspires students to experiment with ideas and develop their own artistic language to encourage originalities in art creation. Graduates are cultivated to steer and support their art concepts based on theoretical insights, practical skills and understanding of culture. With faculty mentoring, such concepts can be developed as professional fine art works as well as basis for entrepreneurial ideas.
 
Integration with the arts community is promoted through collaborative work with visiting fellows or artists-in-residence, museum or gallery visits, exhibitions and internships. Such synergy not only enhances their passion for creative engagement, but also enriches their practical know-how. The latitude of experience deepens their understanding in the fields of visual arts, culture, curatorial projects and arts management.
 
This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.

Articulation to

Graduates can pursue relevant degrees locally or overseas. They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :

• UWE Bristol, UK: BA (Hons) Fine Arts^#
  (Registration Number of Non-local Higher and Professional Education: 253254)

^# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.

Graduates can also apply for admission to relevant degree programmes of local universities:

• The Hong Kong Baptist University: BA (Hons) in Visual Arts
• Lingnan University: BA (Hons) in Visual Studies
• The Chinese University of Hong Kong: BA in Fine Arts
• The Education University of Hong Kong: BA (Hons) in Creative Arts and Culture (Visual Arts)
• The Hong Kong Polytechnic University: BA (Hons) in Product Design

Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.

Career prospect

Apart from professional artists, graduates will have full potential to take up other career opportunities. These include graphic designers, illustrators, photographers, exhibition designers, visual merchandisers, etc. They can also be art administrators at the assistant level in art centres, gallery, cultural and educational organisation to run cultural programmes or art exhibitions. The graduates are capable to be future entrepreneurs who can turn concepts into art entrepreneurial ideas or they can be curators, critics, educators, cultural programme administrators in the future.