HD in Advertising Design (DE114101)
The Higher Diploma in Advertising Design aims to be a top-of-mind programme that focuses on the balance between creative strategy, communication art and production skills. Students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Students apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation. Students are trained to become enterprising advertising creatives who are open-minded, playful, confident, compelling and competitive. We encourage students to be observant, courageous and responsive in the ever-changing and highly challenging world of advertising.
Programme Orientation Information
Date: 31 Aug 2021
Time: 2:00 – 5:30pm
Venue: A001
HD in Visual Arts and Culture (DE114105)
The HD in Visual Arts and Culture is developing professionals in response to the growing need of manpower in visual arts related fields in Hong Kong and Asia. This interdisciplinary programme offers all-rounded immersion in contemporary visual arts media and engages students actively with the cultural industries at large. From theoretical insights, practical skills to understanding of culture, graduates are cultivated to steer and support their art concepts which can be developed as professional fine art works as well as basis for entrepreneurial ideas.
Programme Orientation Information
Date: 26 Aug 2021
Time: 2:00pm – 3:00pm
Venue: Hall, MH
Time: 3:00pm – 4:30pm
Venue: Room512, MH
HD in Illustration (DE114112)
The Higher Diploma in Illustration aims to equip students with creative and effective illustration skills including critical and analytical thinking, graphic manipulation, visual expression and concept visualisation. Areas of studies include visual language and expression, narrative skills, concept visualisation, media art, illustration appreciation , lettering and typography, and visualisation skills such as drawing, painting and computer graphics. Areas of contextual studies will include cultural studies, professional practice and entrepreneurship. The programme also provides professional level training in the observation, exploration of communication methodology and visual interpretation. This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Programme Orientation Information
Date: 27 Aug 2021
Time: 2:00pm – 3:30pm
Venue: LW001, LW002, LW003
HD in Visual Communication (DE114106)
This programme aims to develop students’ ability to communicate visually through conventional and digital means that is effective as well as creative. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design areas including typography, branding and marketing, persuasive strategy, information design, user experience design, digital publishing design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication. Under user-centric approach, the programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which match industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment. This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Programme Orientation Information
Date: 30 Aug 2021
Time: 2:00pm – 5:30pmm
Venue: A001