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Brand Design in professional and cultural context

Speaker: John Bateson
University of the Arts London,
London College of Communication

Lecture 01: Don’t stop there - personal inspiration
Lecture 02: From the big to the small - branding identity to graphics and typography
Date: 5 Sept 2012 (Wed)
Time: 2:30pm – 5:30pm
Venue: A001, HKDI and IVE (Lee Wai Lee)

Lecture 03: Trainspotting - branding as a catalyst for cultural change
Date: 12 Sept 2012 (Wed)
Time: 2:30pm – 5:30pm
Venue: A001, HKDI and IVE (Lee Wai Lee)

Lecture 04: 'Branding or blanding' - the context and thoughts surrounding branding and the digital world
Lecture 05: The Branding Toolbox - the grammar of brand thinking
Date: 19 Sept 2012 (Wed)
Time: 2:30pm – 5:30pm
Venue: A001, HKDI and IVE (Lee Wai Lee)

Organised by
Visual Communication
Department of Communication Design and Digital Media
Hong Kong Design Institute