Brand, Media and Change
Brand, Media and Change
Speaker: Prof. Don Ryun Chang
Prof. Don Ryun Chang is a professor and Dean of the Graduate School of Advertising of Hongik University in Seoul, Korea. He is the former CEO of Interbrand Korea and advisor for Eeung digital branding company. He is also a former president of the International Council of Graphic Design Associations (Icograda) and has served as jury chair for the Singapore President Design Award and the Red Dot. He has worked on numerous place branding projects including Dynamic Korea, Korea Tourism Office, 2002 FIFA World Cup, and the recent place brand for Paju City.
Prof. Don will share and discuss some of the pertinent environment, social and cultural changes that are influencing the attitudes, sensibilities and behavior of contemporary consumers that will consequently affect the overall success rates of future brand media strategies.
Date: 25 Januray 2013 (Fri)
Time: 3:45pm
Venue: C002, HKDI & IVE (Lee Wai Lee)