Transmedia Professional Seminar
Transmedia Professional Seminar
"Transmedia" – a new innovative and powerful marketing techniques across diverse media platforms to reach a broader, more diversified audiences. The rise of Transmedia presents new opportunities to creatively engage audience and influence their behaviour, with the potential to enhance brand awareness and loyalty. In March 2014, HK’s first professional seminar will be co-launched by HKDI and Transmedia Next, a team of internationally renowned Transmedia experts and trainers. The speaker of this seminar is Anita Ondine, Creative Director and Lead Trainer of Transmedia Next. Anita is a professional Transmedia creator and consultant, and her corporate clients include the RTL Group, Deutsche Telekom, Astro and Media Prima etc. The facilitator is Patrick Bruce, Director of the Oval Patnership.
Date: 21 March 2014
Venue: A008, HKDI
Time: 2:30pm - 4:30pm: Seminar and Q&A
4:30pm - 5:15pm: Networking (refreshments will be provided)
Remarks: Exclusive to the invited guests.
Seminar will be in English, simultaneous interpretation not provided
Organiser: PEEC (Professional Education & Engagement Centre)
Media Coverage
2014-03-31 TVB Pearl Report
2014-05-17 SCMP Classified Post