Successful Branding Journey - 3rd Seminar: Listed Fashion Conglomerate, I.T & Leading Office Furniture Brand in Asia Pacific, POSH
Successful Branding Journey - 3rd Seminar (6 June):
Listed Fashion Conglomerate, I.T & Leading Office Furniture Brand in Asia Pacific, POSH
In search of great branding: HKDI works with successful brand leaders to deliver a series of branding seminars that will inspire you on how to take a brand from good to great!
3 reasons not to miss this branding seminar:
- Meet with the brains behind powerful brands, and get to know how Hong Kong’s rich creative minds turn insights and inspirations into branding success!
- Every brand is facing the compounding challenges from ever-changing social technologies to rising customer activism, how to breaking through the clutter, keep your brand fresh and win customers?
- In an intimate setting and to ask questions about your toughest branding problems, the seminar will give you access to speakers and peers to start relationships that can lead to new business, partnerships and friendships.
Speakers:
I.T Group (I.T)
I.T traces its beginning back to the seeds of a simple idea: to cater the young individuals with a distinct sense of style. It began in 1988 and quickly established itself as a mecca for those with an eye for fresh and fun fashion. The devoted followers that grew from this has pushed the I.T Group to increasing success and ensured that its name has become synonymous with young fashion at the cutting edge. I.T rides on a unique multi-brand, multi-layer business model that only proves to success: a multi-channel approach that caters specifically to well-defined groups of fashion lovers in targeted regions with distinct multi-brand stores and single-brand shops.It has the diverse mix of respected brands from around the world that I.T licenses, and exclusively developed house brands.
Deborah Cheng is the head of Marketing & Communications department and also the Vice President of International Business of I.T Limited. She has been infinitely contributing in the company’s unceasing global expansion throughout her tenure for more than a decade.
POSH Office System (HK) Ltd (POSH)
Founded in 1992 as a project division of Sun Hing Steel Furniture (established in 1959), it was honored with the prestigious "Hong Kong Top Brand Awards 2010" and voted as the "Best Office Furniture Brand" in Hong Kong by CAPITAL magazine in 2007.Known for its strong brand image of "Better Design, Better Environment", the company received the award of "Eco-Business 2007" by Business Environment Council and "The Green Medal" by The Federation of Hong Kong Industries for its leadership and stewardship in protecting the environment. POSH was the founding corporate sponsor of Hong Kong Design Centre and has been named "Caring Company" for 8 consecutive years since 2005 for the outstanding achievements in corporate citizenship.
Eric Yim, founder, Chairman and CEO of POSH, leading his family furniture business to grow from a local Hong Kong company to an international player with its own brand in the office furniture industry, he was named the Young Industrialist of Hong Kong 2005.
Seminar Details
Date: 6 June 2014 (Friday)
Time: 6:30pm - 8:00pm
Venue: Lecture Theatre A001, HKDI and IVE (Lee Wai Lee), 3 King Ling Road, Tseung Kwan O, NT, HK.
FREE admission, seats are limited.
Online registration is now opened: www.hkdi.edu.hk/brand_seminar/201405/registration.php