BA (Hons) Design for Event, Exhibition and Performance

BA (Hons) Design for Event, Exhibition and Performance

Registration Number (Non-Local Higher and Professional Education (Regulation) Ordinance): 252461

The subject of Design for Exhibition and Museums is about creating exciting and engaging three-dimensional, communicative environments. It is all about 'storytelling', whether this is of a brand, a collection or an idea. By using a multidisciplinary approach that includes aspects of interior, graphic, product and communication design, exhibition designers construct a narrative that acts as an 'interpretive bridge' between the expert or client and their audience.

The programme focuses on the interests of two areas of economic and cultural activity: The commercial exhibitions industry and the museum and heritage sectors. Both areas are global in scope and subject to extremely rapid growth and change, particularly in Hong Kong and China.

Clients and audiences demand exhibitions that provide an engaging, informative and thoroughly immersive experience. The students will develop the interdisciplinary creative thinking and knowledge of new technologies that are needed to succeed in this field.

The students learn how to understand and interpret particular messages for different audience types, from general visitor groups in museums or heritage environments, to technically sophisticated individuals at trade-only and special interest exhibitions. A sustainability and access agenda is provided which informs all fields of exhibition design and have a central place in the course.

This unique course, takes pride in its vocational nature and the high employability of its graduates. It has a studio-based ethos that mirrors the design practice environment, where students make, think and draw together, using both analogue and digital technologies. The ephemeral nature of the discipline has led to its constant change and evolution over many years and all the students are welcomed into a long established 'international family' of working designers.

Articulation from HKDI

  • Higher Diploma in Design for Event, Exhibition and Performance

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*It is a matter of discretion for individual employers to recognize any qualification to which this course may lead