Alumni Interview
Alan Lo
Digital Media
The Department of Digital Media is a creative, dynamic and technologically advanced environment for learning. Multiple aspects of creative production in digital media are covered, including Animation, Film and Television Production, Interactive Media, Music and Audio Technology, Photography, Web and App Development, Visual Effects and Storytelling in a Transmedia Context. Students develop communication and technical skills through a hands-on learning experience, with access to relevant state-of-the-art technology that enables them to become commercially viable and innovative designers.
Admission
Programme code DE114110
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
• Higher Diploma in Animation and Visual Effects (Character Animation)
• Higher Diploma in Animation and Visual Effects (Visual Effects)
• Higher Diploma in Animation and Visual Effects (Art Direction)
The programme aims to nurture aesthetic and art sense associated with professional knowledge and hands-on skills, with a goal to prepare students to become animation and visual effects professionals. The programme provides training regarding state-of-the-art knowledge of animation, art direction, character design, scene design, visual effects design and storytelling skills, enables students to adapt to new trends for their career development and articulation.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Arts (Honours) in Cinematic Arts and Technology
Graduates may apply for admission to relevant degree programmes of local universities:
• City University of Hong Kong: BA Creative Media
• Hong Kong Baptist University: BCOMM (Hons) in Game Design and Animation
• Hong Kong Metropolitan University: BFA (Hons) in Animation and Visual Effects
• The Hong Kong Polytechnic University: BA (Hons) in Digital Media / BA (Hons) Scheme in Design
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career Prospect
Animator, art director, motion graphic designer, graphic designer, character designer for animation / film, visual effect artist, producer assistant, video editor, etc.
Programme code DE114201
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
• Higher Diploma in Arts Technology (Show and Performance)
• Higher Diploma in Arts Technology (Virtual Production)
• Higher Diploma in Arts Technology (Game and Immersive Design)
The integration of arts and technology has become a new trend in arts development and the content creation industries. In response to the foreseen manpower demand of arts tech talents, the programme aims to equip students with artistic sensibility as well as production competence to integrate the latest technologies (such as augmented reality, extended reality, real-time animation, etc.) expanding the possibilities of artistic creation, interactive engagement, immersive experience and game design.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Science (Honours) in Multimedia Technology and Innovation
• Bachelor of Arts (Honours) in Cinematic Arts and Technology
Graduates may also apply for admission to relevant degree programmes of local universities:
• City University of Hong Kong: BA Creative Media / BAS New Media / BSc Creative Media
• Hong Kong Baptist University: BAS(Hons) in Arts and Technology
• The Hong Kong Academy for Performing Arts: BFA (Hons) in Theatre and Entertainment Arts
• The Hong Kong Polytechnic University: BA (Hons) Scheme in Design / BA (Hons) in Digital Media / BA (Hons) in Interactive Media
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career Prospect
Graduates may work from entry level to become:
• Arts Tech Specialist
• Virtual Art Director
• Technical Designer
• Extended Reality (XR) Producer
• XR Stage Designer
• Interactive VFX Designer
• Digital Human Designer
• Real-time Animation Artist
• Game Designer
• Immersive Media Designer
Programme code DE114203
This programme aims to prepare students to become future content creators in the field of multimedia and cross-platform digital entertainment. It will combine the latest generative AI aesthetic techniques, allowing students to learn about art direction, visualization, and the creative process. These techniques will help students confidently choose and create diverse digital media design works.
The programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Arts (Honours) in Cinematic Arts and Technology
Graduates may also apply for admission to relevant degree programmes of local universities:
• Hong Kong Baptist University: BAS(Hons) in Arts and Technology
• The City University of Hong Kong: BA Creative Media / BSc Creative Media / BAS New Media
• The Hong Kong Polytechnic University: BA (Hons) in Digital Media / BA (Hons) Scheme in Design
• Hong Kong Metropolitan University: BFA (Hons) in Imaging Design and Digital Art
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career prospect
Multimedia Designer, Creative Director, Art Director, Digital Content Creator, AI concept assistant, Graphic Designer, Mobile Game Designer, etc
Programme code DE114202
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
• Higher Diploma in Music Production
• Higher Diploma in Music Production (Vocal Performance)
The programme integrates education and training in pop music production. Students have direct access to some of the latest technologies for song singing, composition, arrangement, recording, mixing, and mastering music.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
Graduates may pursue relevant degrees locally or overseas.
Admission to relevant degree programmes of local universities:
• Hong Kong Baptist University: BMus (Hons) in Creative Industries
• The Education University of Hong Kong: BA (Hons) in Creative Arts and Culture and BEd (Hons) (Music) Co-terminal Double Degree Programme
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career prospect
Pops singer, backing vocalist, music composer, arranger, sound designer, film & TV music scoring and sound designer, studio and live sound recording and mixing engineer, front of house engineer, etc.
Programme code DE114111
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :
• Higher Diploma in Film, Television and Photography (Cinematography)
• Higher Diploma in Film, Television and Photography (Directing and Scriptwriting)
• Higher Diploma in Film, Television and Photography (Photography)
• Higher Diploma in Film, Television and Photography (Post-Production)
• Higher Diploma in Film, Television and Photography (Acting)
• Higher Diploma in Film, Television and Photography (Medium of Instruction: Chinese (Putonghua)) (Directing and Scriptwriting only)
The programme aims to equip students with necessary skills and production knowledge for film, television and photography industry with an approach to hands-on, practical learning on pre-production, production and post-production skills.
The programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
Graduates may articulate to the degree programmes offered by Technological and Higher Education Institute of Hong Kong (THEi):
• Bachelor of Arts (Honours) in Cinematic Arts and Technology
Graduates can also apply for admission to relevant degree programmes of local universities:
• City University of Hong Kong: BA Creative Media
• Hong Kong Baptist University: BCOMM (Hons) - Film Major / BFA (Hons) in Acting for Global Screen
• Hong Kong Metropolitan University: BA (Hons) in Creative Writing and Film Arts / BFA (Hons) in Imaging Design and Digital Art
• The Hong Kong Academy for Performing Arts: BFA (Hons) in Film and Television
• The Hong Kong Polytechnic University: BA (Hons) in Digital Media
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Career prospect
Screen actor, programme emcee, director, scriptwriter, art director, producer, cinematographer, photographer, gaffer, editor, television technical director, digital imaging technician, visual effects producer, etc.
