Alumni Interview
Alan Lo
Digital Media
The Department of Digital Media is a creative, dynamic and technologically advanced environment for learning. Multiple aspects of creative production in digital media are covered, including Animation, Film and Television Production, Interactive Media, Music and Audio Technology, Photography, Web and App Development, Visual Effects and Storytelling in a Transmedia Context. Students develop communication and technical skills through a hands-on learning experience, with access to relevant state-of-the-art technology that enables them to become commercially viable and innovative designers.
Admission
Programme code DE114110
Students may choose one of the following streams so as to enhance professional knowledge and skills in
specific areas:
• Animation
• Visual Effects
This programme aims to nurture aesthetic and art sense associated with professional knowledge and hands-on skills, with a goal to prepare students to become animation and visual effects professionals. The programme will provide training regarding state-of-the-art knowledge of animation, art direction, character design, scene design, visual effects design and storytelling skills so to enable students to adapt to new trends for their career development and articulation.
This programme also covers generic, language and communication skills training, whole-person development and workplace experience, in order to better prepare students for further studies and employment after graduation.
Articulation to
- Coventry University, UK: BA (Hons) Media
- City University of Hong Kong: BA Creative Media/ BSc Creative Media
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design/ BA (Hons) Digital Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts
Career Prospect
Animator, art director, motion graphic designer, graphic designer, character designer for animation/film, visual effect artist, producer assistant and video editor, etc.
Programme code DE114201
Students may choose one of the following streams to enhance professional knowledge and skills in specific areas:
• Show and Performance
• Virtual Production
The integration of arts and technology has become a new trend in arts development. In the recent policy address, Arts Tech has been one of the strategic initiatives that the HKSAR government will invest resources to support and promote its development.
In response to the foreseen manpower demand for arts tech talents in the arts and creative industries, this programme aims to equip students with artistic sensibility as well as production competence to apply technology (such as augmented reality, extended reality, real-time animation, etc.) expanding the possibilities of artistic creation, live show design, interactive engagement and immersive experience.
Articulation to
- Coventry University, UK: BA (Hons) Media
- City University of Hong Kong: BA Creative Media/ BAS New Media/ BSc Creative Media
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design/ BA (Hons) Digital Media/ BA (Hons) in Interactive Media
- The Hong Kong Academy for Performing Arts: BFA (Hons) in Theatre and Entertainment Arts
Career Prospect
Graduates may work from entry level to become:
• Arts Tech Specialist
• Virtual Art Director
• Technical Director
• XR Producer
• XR Stage Designer
• Interactive VFX Designer
• Digital Human Designer
• Real-time Animation Artist
Programme code DE114102
In response to the advancement of digital media and new technology, this programme provides cutting-edge creative applications for students to experience the new technology, equips students with digital literacy and technical competency in working with interactive media, mobile applications and website design technics to reconfigure our relationship with the world towards smart cities and new lifestyle.
This programme also covers generic, language and communication skills training, whole-person development and workplace experience, in order to better prepare students for further studies and employment after graduation.
Articulation to
- Coventry University, UK : BA (Hons) Media
- City University of Hong Kong: BA Creative Media / BSc Creative Media / BAS New Media
- Hong Kong Baptist University: BA (Hons) in Visual Arts / BCOMM (Hons) – Film Major (Animation and Media Arts Concentration)
- The Hong Kong Polytechnic University: BA (Hons) Scheme in Design / BA (Hons) in Digital Media / BA (Hons) in Interactive Media
Career prospect
Assistant Digital Art Director, Graphic Designer, Mobile App Developer, Producer Assistant, Video Editor and Web Designer, etc.
Programme code DE114202
This programme aims to equip students with the technical knowledge and skills necessary to forge a successful career in a range of music-based industries. These include the music industry as well as involve the area of film and TV industry.
This is a unique programme in Hong Kong that integrates education and training in pop music production. Adopting “student-centred” pedagogy, students are able to acquire hands-on experiences in our state-of-the-art facilities and have direct access to some of the latest technology for composition, arrangement, recording, mixing, and mastering music. Through participation in various practices and learning activities, this programme provides a creative, experimental, and technically orientated learning experience for students to build their career in a range of music industry roles.
Articulation to
- Hong Kong Baptist University: BA (Hons) in Music / BMus (Hons) in Creative Industries
- The Education University of Hong Kong:BA (Hons) in Creative Arts and Culture and BEd (Hons) (Music) Co-terminal Double Degree Programme
- The Hong Kong Academy for Performing Arts: BMus (Hons) Degree / BFA (Hons) Degree in Theatre and Entertainment Arts
Career prospect
Music composer, arranger, sound designer, film & TV music scoring and sound designer, studio and live sound recording and mixing engineer, front of house engineer.
Programme code DE114111
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas :
- Higher Diploma in Film, Television and Photography (Cinematography)
- Higher Diploma in Film, Television and Photography (Directing and Scriptwriting)
- Higher Diploma in Film, Television and Photography (Photography)
- Higher Diploma in Film, Television and Photography (Post-Production)
This programme aims to equip students with necessary skills and production knowledge for film, television and photography industry with an approach to hands-on, practical learning on pre-production, production and post-production skills.
This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Articulation to
- Coventry University, UK : BA (Hons) Media
- City University of Hong Kong: BA Creative Media / BSc Creative Media
- Hong Kong Baptist University: BCOMM (Hons) Programme: Film Major
- The Hong Kong Academy for Performing Arts: BFA (Hons) Degree in Film and Television
- The Hong Kong Polytechnic University: BA (Hons) in Digital Media
Career prospect
Cinematographer, film editor, scriptwriter, production manager, lighting director, technician, researcher, copywriter, reporter, freelance videographer, or assistant to producer, art director, director of cinematography, film / TV programme director, creative director, visual effects production, image director, photojournalist, photographic artist, photo retouching artist as well as technical director
