About the Exhibition

When you know better you do better. - Dr Maya Angelou

Colours give life to an inanimate object, meaning to a seemingly simple act and thought to a creation. Colors have different associations across cultures. Colours signify cultural uniqueness and deeper meaning especially across Asia.

"Colours of Asia" project aims to foster exchange of creative ideas and comparative studies of culture by focusing on the use of colours across various Asian regions. This is being done through study of significant dimensions of culture; such as beliefs & rites of passage that define the society, architecture & design that bring in heritage, food that combines or divides preferences and language & literature that allow diverse expressions.

The exhibition showcases Asian culture through five dominant colours and their diverse manifestations across geography, history, object, belief and contemporary expressions. Sections of this exhibition will traverse from rich cultural past to an equally relevant and exciting present day.

Event & Public Services

Opening Ceremony
Date:	2 November 2012 (Friday)
Time:	6pm
Venue:	Design Boulevard, HKDI and IVE (Lee Wai Lee)
Forum, workshops and seminar, at free admission, will be held to discuss the cultural significance represented by colours in different Asian regions. Members from the Design Alliance Asia (tDA Asia) are being invited to be the speakers. Activities will be conducted in English without interpretation service.
Forum
Topic:	Colours of Asia: The Discovery of Colours
Date:	2 November 2012 (Friday)
Time:	4pm – 5:30pm
Venue:	VTC Auditorium, HKDI & IVE (Lee Wai Lee)
Moderator:	Partho Guha, India
Speakers :	1. Ingkarat Arunthammasak, Thailand 2. Praseuth Banchongphakdy, Laos 3. June Lee, Singapore  4. Whan Lee, South Korea 5. Pham Huyen Kieu, Vietnam
Seminar
Topic:	Colours and Culture
Date:	3 November 2012 (Saturday)
Time:	3pm – 4pm
Venue:	Experience Centre, HKDI & IVE (LWL)
Moderator:	Saxone Woon, Singapore
Speakers:	1. Subrata Bhowmick, India 2. Irvan Noe'man, Indonesia 3. Punlarp Punnotok, Thailand 4. Hu Yu-tsung, Taiwan 5. Lin Cun-zhen, Beijing
Workshops
Workshop 1
Topic:	Art Direction and Colour
Date:	31 October 2012 (Wednesday)
Time:	3:30pm – 5:30pm
Aim:	To foster exchange of creative ideas and comparative studies of culture by focusing on the use of colours across various Asian regions, relevant to application of colour in design / graphic design / typography.
Speakers :	Tarek Atrissi and Mayuri Nikumbh
	Tarek Atrissi, Artist from Lebanon   Beirut born Tarek Atrissi is the founder of the multi-disciplinary design studio, Tarek Atrissi Design       (www.atrissi.com), specializing in Arabic design, branding, cross-cultural design and Arabic               typography. His awards include the Adobe Design Achievement Awards and the Type Directors Club.   His clients include the V&A Museum in London and "Mathaf" Arab Museum of Modern Art in Qatar. He lectures internationally about Arabic visual culture and he teaches at the department of Art, Media and Technology at the Utrecht School of the Arts in Holland.
	Mayuri Nikumbh, Artist from India    With a masters degree in Visual Communication from Industrial Design Center, IIT Bombay, Mayuri      has more than a decade's experience in areas like, branding and communication design, packaging,      graphic design for event led and corporate spaces, digital media, film and video. After successful          stints at many digital and design firms, she is currently leading the packaging design vertical at Elephant, India's largest independent integrated design consultancy. She has worked on some of the leading global and national brands like Microsoft, HDFC bank, Heinz, Abbott, PepsiCo, Godrej, TATA, Britannia and many more. Mayuri also visits many design institutes as an external jury for academics as well as creative events. She is deeply inspired by cultures around the world as with the Indian culture, which she tries to reflect in her work expressions.
Workshop 2
Topic:	Creative Thinking and Colour
Date:	1 November 2012 (Thursday)
Time:	3:30pm – 5:30pm
Aim:	To share ideas with students about the symbolic associations of different colours in Asia's culture and investigate how colours would revitalize contemporary design, relevant to design foundation study, creativity, design and living, design for digital media, interior design.
Speaker:	Dino Brucelas
	Dino Brucelas, Artist from Philippines  Dino is a graphic designer and design educator based in the Philippines. He graduated from the       University of the Philippines with a degree in Visual Communication, and has more than a decade of   experience in various museum and cultural projects, as well as branding and advertising projects. He   brings this experience to his classes in the universities where he teaches foundation and advance graphic design subjects. His work has been exhibited in Europe, China, and Korea. He believes that visual communication is a critical cultural force for change and he is strongly influenced by social design. He is of the idea that designers must be at the forefront in understanding the problems faced by the society in which they are immersed, and, more importantly, help bring about real solutions.