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Material & Macro Trend Forecast Fall/Winter 20/21


WGSN (World’s Global Style Network) define what’s next so you can make smarter decisions today. Our global trend forecasters and data scientists obsessively decode the future to provide the authoritative view on tomorrow. With experts in every major continent we build locally sourced, globally relevant content including daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services. WGSN is owned by Ascential plc, the specialist, global information company that enables smart decision-making for the world’s most ambitious businesses. In an increasingly complex, digitally-driven world, we help the world’s top consumer product and service companies understand what’s important and how to act on it – today, and in the future.


Ms. Charlie Clark, Trend expert of WGSN, will round up the key solid material trend and macro trend forecast that will make an impact for Fall/Winter 2021 for apparel and non-apparel categories and beyond. In 2021, we will focus on craftsmanship and natural materials on one hand, and an embrace of artificial, changeable and experimental looks on the other. We will learn about material innovation from technical trend perspective as well as commercial trend perspective. 

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