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Miffy

Renowned cartoon character Miffy celebrates its 65th birthday this year. The iconic rabbit figure created by Dutch artist Dick Bruna has been bringing joy
and inspirations to the world for over half a century. In light of the character’s 65th anniversary, Mercis bv, managing firm for Bruna’s creations, hosts the
Miffy Fashion Design Project, inviting international fashion design students from Hong Kong, Nottingham, Milan, Mexico and Utrecht, to present their own
interpretations on a modern Miffy’s ONES TO WATCH Miffy fashion choices. The end result is a collection of 86 Miffy cuddly toys. These creative new outfits
for Miffy becomes a part of the exhibition Miffy, 65 years a source of inspiration at the Centraal Museum Utrecht from 20 June to 20 September 2020. The top
ten finalists can have their Miffy designs commercially produced and launched into the market. Two students from HKDI’s Higher Diploma in Fashion Design became finalists in the design project, with their creations taking inspirations from the ancient Tang Dynasty and film 2001: A Space Odyssey respectively. The two aspiring designers also had the opportunity to attend the digital opening of the exhibition on 19 June 2020, where they shared their design concepts
and insights during the creative process.